European Commission wants to surveillance on social media at advertising to children
The European Commission wants to advertise on social media directed at children, and submit to stricter rules and better supervision.
By the new directive the commissariaat voor de Media are also the creators of online videos, such as vlogs, go appeal on advertising aimed at children.
This says chairman Madeleine de Cock Buning of the commissioner’s office Saturday night in the television program Kassa (BNNVARA).
Until now, that only radio and television. Online will product placement in programs mainly directed to children also not be allowed, just as advertising for unhealthy products.
Where advertisement is made, it must be clearly indicated. Platforms like Youtube are prompted better actions to take to children to shield from harmful content like extreme violence and sex.