China is the great leader of the online fashion market. It is estimated that by 2018, the Chinese online fashion market will be larger than that of the United States and Europe together.
Shops that mode offering in China which benefit from their choice of an online fashion store to open. The biggest players in China are Tmall, JD and VIP.com. In 2016, the Chinese fashion market, a turnover turned from 126 billion U. S. dollars. That in the future will only grow, experts. It is expected that the sales by 2021 increased to 285.3 billion, while in Europe the figures are expected to be 140.5 billion in revenue, and in the United States 96.4 billion.
The report from Statista suggests that the online fashion market is doing well. They note that people for years just to clothing not only shops the shopping, but also clothes to buy through mail order catalogs. The step to online clothing to order, therefore, was not so great.
Other causes of the popularity of online fashion shopping, they explain in the extra touches that make for webshops to offer, such as inspiratieblogs and useful tools. But also the online influencers have a lot of influence on online purchasing behavior. With the help of social media to lead consumers directly to online stores. That web shops often have more choice than in the physical stores, also attracts many consumers about the wrote. They can choose from a wide range of properties, both in styles and in sizes, and can often free their package sent to. Shops that give the option of clothing free to return or exchange are also very popular.