Emirates’ Etihad partners with the Swiss blockchain platform with Bending Boom

NEW YORK (Reuters) – Etihad Airways, the United Arab Emirates’ national airline, said on Thursday, along with the open-sourced travel platform, Bending the Tree to explore, with the help of the blockchain to distribute its products and services, without the need for third parties such as Sabre.

FILE PHOTO: Etihad Airways-Airbus A320-200 is on display at the National Airport in Minsk, belarus, April 19, 2018. REUTERS/Vasily Fedosenko

Etihad is one of several airlines or hotels, which, together with a Switzerland-based Winding Tree over the past few years, to bypass intermediaries by means of the distributed ledger technology. Those are, among other things, Air Canada’s (AC.ON), the Air France-KLM (AIRF.PA) and Lufthansa (LHAG.DE), as well as the aviation services business Swissport, and hotels, such as the Nordic Choice, and fashion, the Hotel chain, Airport, Hotel, and very friendly.

“Crooked Tree is, of course, is our distribution platform, and this is an opportunity for us to disrupt the traditional separate market that is dominated by the large distribution systems,” the Tristan of Thomas, Etihad’s director of digital and innovation, said in a telephone interview.

“Quite a few have chosen to interfere with the distribution of the world, and that’s because the big players are, with very significant margins, which are traded in order to make that kind of a closed shop.”

At present, the global distribution systems (GDS) such as Amadeus and Sabre, in service, real-time inventory of technology to compile data on flights and hotel rooms to travel agents and corporate travel bookers.

The winding Tree-platform, enterprises and institutions, such as airlines and hotels, to the publication of the inventory available to the client.

IT is also used by consumer-facing web sites, such as and, of Expedia.

While the platform isn’t aimed at the retail market, the consumer, the consumer is the fact that intermediation fees are to be defeated in the end, lower costs, Pedro, Anderson, Winding Tree, the company’s chief operating officer and co-founder, told Reuters.

“Anyone traveling today will know that it’s not the most pleasant experience. The whole process is backwards,” he said.

“We have to do the research of new solutions on the platform. In the end, that is for the benefit of the consumer. If there is innovation, and you will start to have distortion, you’ve got competition, which will result in lower prices for consumers.”

Reporting by Gertrude Chavez-Dreyfuss; Editing by Sonya Hepinstall

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