AMSTERDAM (Reuters) – A Dutch court has ordered Facebook to remove advertisements which are abusive of its resemblance to a local celebrity to promote the fraudulent, Bitcoin-related investments.
FILE PHOTO: A man poses with a magnifying glass in front of a Facebook logo on the screen, in this illustration, in Sarajevo, Bosnia and Herzegovina (bih), December 16, 2015. REUTERS/dado Ruvic/Illustration
The Dutch billionaire tycoon John de Mol, have been sued Facebook, saying it had failed to respond to repeated requests to withdraw the ads that have been abused, and other local celebrities’ likenesses, which led to investor losses of $1.7 million.
His suit also claimed that the company will take steps to ensure that the problem is back, and this is the basis of the information on the scammers behind the site.
The district court has ordered Facebook to pull down the offending ads, or be liable to a fine of up to eur 1.1 million (eur 1.2 million).
“Facebook’s case, it’s just a “neutral” funnel ” of information, and, therefore, are not required to be present, it is not reasonable,” the court said in a summary proceeding.
The company also plays an active role in the ads, which will be the primary business model in order to argue that.”
The court noted that Facebook has a pricing policy for the advertising, and also the policies that control which advertisements are, or have been published on its properties.
Facebook, which argued in court that he had removed the offending ads, said it had just received the ruling and is considering “any and all legal actions, including any appeals.”
“Importantly, this ruling has no impact on our efforts to combat these types of ads,” the company said in a statement. “No, We can’t emphasize enough that these types of ads, and have absolutely no place on Facebook and we will delete them as we find them.”
For the Ldcs, said that he hoped that “this decision will ask Facebook to take action as soon as possible so that other innocent people will not be scammed by fake Bitcoin ads”.
He pointed out that the statement also urged Facebook to hand over information which it may have as to the identity of the persons behind the false advertisements.
The Mole is a media mogul, best known for creating and / or popularizing the reality-TV formula, including the “Big Brother”, “Deal or No Deal” and “The Voice”.
Reporting by Toby Sterling; Editing by Mark Potter and Kevin Liffey