Domino’s is taking a page from Santa’s book on efficient winter transportation.
The global pizza chain, which has already invested in high-tech delivery methods, such as autonomous robots, drones, “zero-click” ordering apps, and satellite tracking to deliver food, is now a training reindeer to transport cakes.
Reindeer delivery can be part of a contingency plan for Domino’s Japan for what is expected to be a very cold and snowy winter, RocketNews24 reports.
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The chain is an attempt to have a trial period for the conduct of exercises in the city of Ishikari– a particularly ice-prone area in Hokkaido– to figure out if her reindeer delivery initiative feasible. The technique will involve insulated pizza containers strapped to the animals back.
Delivery tests, Domino’s says, be guarded by the animal trainers. The trials are taking place on the premises of a driving school.
Domino’s is the formation of reindeer to deliver pizza in Japan https://t.co/1EOClpKdoc pic.twitter.com/X3c7Z4rL6q
Eater (@Eater) November 22, 2016
This unusual method for the transport of pizzas is just one of the several methods tested by the chain. In March, Domino’s unveiled the world’s first organic pizza delivery drone.
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The Domino ‘ s Robot Unit (DRU) uses a pop-up storage compartments for hot dishes and cold drinks. People simply need to load the bone and then a destination. Obstacle avoidance technology keeps it running in a little while on the way to the consumer. The first unit was tested in Queensland, Australia in a semi-autonomous mode that allowed the man to get it back on track if something went wrong.
Dealing with animals, however, is more difficult to achieve than the pre-programmed drones, the chain confirmed. Domino’s says more details about the initiative will be announced Thursday.