‘Do not Sell My Info as US retailers in rush to comply with California’s new privacy laws

WASHINGTON (Reuters) – U.S. retailers, including Walmart Inc., will add a “do Not Sell My Info as links to their web sites, and signage in the stores as of Jan. 1, in which California, the population has to understand it for the first time, what personal data and other information from the retailers to collect, the sources said.

FILE PHOTO: Walmart’s logo is seen outside one of its stores, ahead of the Thanksgiving holiday in Chicago, Illinois, usa-November 27, 2019 at the latest. REUTERS/Kamil Krzaczynski/File Photo

Others, such as the Home Depot, the buyers are not just in California, but across the country in order to gain access to such information online. In one of the machine shops, the Home Depot will be adding signage to provide QR codes so that shoppers are able to find information with the help of their mobile devices, and the training of staff in order to answer any questions.

Major U. S retailers race to comply with a new law, California’s Consumer Privacy Act, (circular path), which came into effect at the start of the 2020’s, and is one of the most important requirements for the monitoring and the collection of data from AMERICAN companies. It allows shoppers to opt-out of allowing retail and other businesses to sell your personal data to any third party.

In addition to the retail business, and the law has an impact on a wide range of companies, including social media platforms, such as Facebook, and the Alphabet of Google, advertisers, app developers, and mobile service providers, streaming TELEVISION services, and is likely to be for a review of the way in which companies can take advantage of the use of your personal information. The act follows the Europe’s controversial General data protection Regulation, which will set a new standard for how companies can collect, store and use personal information. The new European rules and gave companies years to comply, while the circular path has a few more months.

The draft regulations for the act were only to be released in October this year. Retailers do not expect to have to add signs to their shops, which are required by the regulations, but not included in the original articles of incorporation, and it is not an effective use of the u.s. dollar, said Nicholas Ahrens, vice-president at the Retail Industry Leaders Association, which are leading in their technology and policies.

A Walmart source with knowledge of the matter told Reuters the company was “working through a lot of uncertainty in the law, for example, the English language, loyalty programs, and retail businesses can give them to the future.”

There is also a lack of clarity as to what will “sell” the information to the retail lobbyists, and lawyers advise retailers, he said.

Walmart spokesman Dan Toporek said the retailer is supporting the efforts to give customers control of their information.

Home Depot spokeswoman, Sara Gorman, said that the California law imposes a new requirement, but it does not make any changes to the company’s “single-minded approach to customer data and the privacy of individuals.”

Target spokeswoman Jessica Carlson said it is a “Not for sale” page on the website will be able to see all of the AMERICAN shopping public and the residents of California have access to the information as set out in the law. Goal makes it possible for all of the shoppers in order to opt-out of sharing such information with third parties for marketing purposes, ” she said. Inc., is a different approach. We are not going to be a “not for sale” page on our web site, as Amazon is not in the business of selling personal information of its customers, and it never has been,” a company spokesperson said in a statement.

Amazon’s launch of a revised privacy policy, and will be in the final regulations, to understand the signage may be required to advise customers on how to find the privacy policy of the stores, the spokeswoman added.


Some of the national chains, such as Sherwin-Williams sells paints and coatings, has already begun to add links to their web sites in California, Reuters has found. The company did not respond to requests for comment.

Both Walmart and Amazon have stepped up to invest in a drawing from the “information maps,” in the last couple of months, that they’re sort of the amount of personal information collected by the various business units, and where and how this information will be stored and what they are doing, and who it is shared with, the sources said.

A Walmart source said that the company has with the various business teams including technology, marketing, advertising, payment and security, to invest resources in monitoring and making decisions about how to respond to the requests of the clients and their data, to see whether those who ask for it to be removed.

An economic impact assessment, prepared for the California state Attorney General’s office by an independent research firm, found compliance with the rules will cost companies between $ 467 million and $16.5 billion between 2020 and 2030. Industry estimates peg the initial compliance costs of more than $50 billion.

Slideshow (2 Images)

The California Attorney General, recently told Reuters in an interview that the privacy with the enforcement of the law will look kindly on those who demonstrate efforts to comply.

But sources have told Reuters that they expect the plaintiff lawyers to bring legal proceedings in the new year with a variety of companies that do not comply with the law requirements.

A lot of companies have been affected by the law, they have extensively lobbied for a federal privacy bill that would override the law in California. However, their efforts have so far been little progress has been made.

Reporting by Nandita Bose in Washington; Editing by Vanessa O’connell andn Steve Orlofsky

Follow us

Don't be shy, get in touch. We love meeting interesting people and making new friends.

Most popular