(Reuters) – As Netflix Inc and the Walt Disney Co. and other media companies are vying for control of the living room, and Discovery, Inc., is doubling down in the kitchen.
The Discovery on Wednesday, said it is launching a new service in October, the Food Network’s the Kitchen, which you can enjoy from both live and on-demand cooking on the Food Network’s streaming app, which is the United States of america.
The service, which will feature Food Network celebrity chefs such as Bobby Flay and Rachael Ray, a free, ad-supported version and an ad-free, subscription will cost you $7 per month, or $ 60 per year.
The service is part of the Discovery strategy is to target viewers who are passionate about specific topics, such as food, nature and home, rather than go to the widest possible audience, and to compete with other video streaming platforms.
“That’s general entertainment service, and they’re never going to have enough content,” says Discovery Chief Executive officer David Zaslav. “They’re fighting over that pie. This is not an entertainment product.”
The discovery struck a partnership with Amazon.com Inc., which built the Food Network, the Kitchen is in the Fire TV-streaming-device-and-So, voice service, and the marketing of the app will be available on its website.
Zaslav, who described the app as a “unit of food” — in reference to the stationary bike, an exercise company that offers both live and on-demand classes, said the Discovery put himself in the Amazon, in the service for more than a year ago. The head of the invention, the direct-to-consumer business, Peter Faricy, went to Amazon Marketplace and prior to joining Discovery in September of last year.
Discovery plans to publish lists of the ingredients that are in the viewers have to do for each class, and make them available to order on Amazon Fresh, Peapod and Instacart. The company will take a cut of the sales from these ingredients, and, ultimately, to the sale of higher-margin cooking.
The app is a part of the Discovery of an estimated $300 million to $ 400 million by 2019, investment in direct-to-consumer services, to which four of the other subscription video platforms, power, automotive, sports, and other programming.
Report by Helen Coster; Editing by Tom Brown