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The New York-based fashion designer, has been a major setback following the release of a new range of hoodies inspired by a series of mass school shootings.
The founder and designer of the Bstroy, a Brick Company, and is confronted with criticism after the opening of the Spring 2020 collection this week, which was marked by a series of t-shirts with the names of the schools, where the horrible mass shootings took place.
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The design looked worn out and riddled with bullet holes.
The company posted the design on Instagram, but it’s followers have been quick to condemn the styles of their apparent lack of sensitivity and taste.
“The exploitation of the deaths of children who are not older than 18 years of age, for personal financial gain, it is just there isn’t it? Hopefully it will give all the profits to charity….'” a user comment below the photo of a Columbine-quality.
A person who is alleged to have survived the 2012 Sandy Hook shootings in which 26 people, some as young as 6, were killed, called the project “offensive” and “right.”
“I want to plead with you to take it down out of respect for the victims, the survivors and their families,” the post continued.
Another person said, “The fact that you have a sweater with holes in it to represent bullet holes from a shoot-out in which children were MURDERED, is horrific. This is disgusting.”
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Two of the other shirts, for that is the shooting at Virginia Tech, and marjory Stoneman Douglas High School, where 32 and 17 students were killed, respectively, have also been listed on the Company’ Instagram.
The company later posted a message on social media that appeared to explain the decision to keep the design of the clothing line after the shooting.
“Sometimes, life can be painfully ironic. As for the irony of dying violently in one place that you should consider in order to have a safe, controlled environment, such as a school,” he wrote. “We have to be reminded of that at the time of a life of vulnerability, being out of breath, and it’s random, but we are also reminded of the infinite potential. It is this very push and pull that makes up the circular motion, that is, the cycle of life.”
The company told NBC that although the clothes were initially meant to be an order to do so, he and a co-designer, Duey Catorze, consider selling them now.
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“We wanted to make a comment on gun violence, and the type of gun violence that have a preventive focus, and where they come from and the empowerment of those affected by the tragedy by telling the stories of the clothes,” he said.
“These hoodies were created with these intentions in mind, and in order to explore any and all of these social issues.”