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Delta’s reported $20 million designer uniform roll-out attracts mixed reviews

The long-awaited new looks are drawing mixed reviews online.

(Delta Air Lines)

Delta Air Lines has debuted new uniforms for 64,000 of its employees internationally about planes, airports, and pilots for a reported $20 million, an investment met with mixed reactions on social media.

On May 29, the Atlanta-headquartered carrier has finally rolled out 1.2 million items for staff members, designed by Zac Posen and produced by Lands’ End, a collaboration of the three years in the making and is confirmed to Fox News via a press release.

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The new uniforms have been a long time coming.

(Delta Air Lines)

In preparation for the launch, Delta seriously did their homework, performing more than 80 employees, focus groups and polling, with over 1,000 employees more than three months, spread over five continents on their thoughts about the uniforms. A review of more than 30,000 employees, the survey responses of the design team then made more than 165 changes before the landing of the last looks.

Posen, an acclaimed women’s wear designer known for the glamorous, modern designs and his role as a judge on the Lifetime of the “Project Runway” even shadowed Delta employees of the various departments to fully immerse themselves in the redesign for the uniforms from Sydney to Honolulu.

Zac Posen himself shadowed Delta staff members in the design process.

(Delta Air Lines)

In addition, Delta CEO Ed Bastian said the new uniform roll-out costs, “likely in the $20 million”, but that the effort was worth it, the Atlanta Journal-Constitution reported.

“The new Delta uniform collection offers a unity between all working groups as never before. We are a proud Delta team and it shows,” Bastian said in the release.

“Zac is bringing the world of fashion and glamour back to the airlines. It is a sophisticated look, it is elegant, it is much more internationally oriented. Our ambitions are to be a top global carrier, not just a top U.S. airline,” the exec later figured out the Journal-Constitution.

Touting the uniform innovative, high-tech fabric with “ripstop high-stretch, wrinkle-and-stain-resistant, water-repellent and water-proof, deodorizing, windproof, anti-static and moisture-wicking properties,” the redevelopment also introduced Spanx compression underwear for female employees and male and female flight attendants will also receive compression-socks,” Fast Company reports.

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In particular, the carrier has a new signature uniform tint with “Passport Plum, the breaking of a 30-year-old tradition of blue and red to see in the hope of standing among the domestic competition, Bastian said.

“One of the things that we have with our employees and customers about our uniforms, while they are very traditional, very professional, not stand out. They were not able to identify the Delta uniforms of the other competitors, because they get all the species were in the mix,” Bastian told CBS.

The various carriers such as Alaska Airlines, American Airlines, JetBlue Airlines and United Airlines, largely outfit their employees in the blue and navy uniforms.

“Now, with the “passport plum”-colored uniforms, “no one will miss any of the Delta people,” he added.

I’m a big @delta fan, but these look terrible. They do not look user’s or woman friendly. And the band with a short-sleeved shirt never looks good.

— Christy ~ Pack Your Pixie Dust (@PackYrPixieDust) May 28, 2018

Of course, the Twitterverse responded to the news with mixed opinions.

Although the reactions to the new designs were positive, others had some harsh words to share.

Yep tires with short sleeves is not a good look. Love Delta. But purple when your colors are red, blue and white???

— Dave g (@micstatic) 29 May 2018

“I’m a big @delta fan, but these look terrible. They do not look user’s or woman friendly. And the band with a short-sleeved shirt never looks good,” a critic said.

This is where our ticket money goes…designer outfit. Ugh…

— ICeeCoo (@ICeeCoo) 30 May 2018

old 30 year areas of new uniforms, priorities, priorities

— Paul (@ipaulmampilly) 29 May 2018

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Delta would be much wiser to spend $20 million on the myriad of customer service issues and stop trying to rip off all the customers

— John Galt (@angrycitizen52) 30 May 2018

“Delta would be much wiser to spend $20 million on the myriad of customer service issues and stop trying to rip off all the customers,” another moaned.

Passport Plum is a combination of Delta’s red and navy heritage. It is a complement to a wide range of skin tones. This compliments Delta’s brand, and our staff stand for excellence, just like our service. ^MLH

— Delta (@Delta) 29 May 2018

“This is where our ticket money goes…designer outfit. Ugh…” a agreed.

“Yep ties with short sleeves is not a good look. Love Delta. But purple when your colors are red, blue and white???” another thought.

You look absolutely amazing!!! #DeltaProud

— Kevin Jennings (@kevintheflygirl) 29 May 2018

“Passport Plum is a combination of Delta’s red and navy heritage. It is a complement to a wide range of skin tones. This compliments Delta’s brand, and our staff stand for excellence, just like our services,” the carrier tweeted from their official account.

Delta rolls out new employee uniforms in ‘Passport ‘ Plum’ tint https://t.co/znEBgVum6y

— Kelly Yamanouchi (@atlairportnews) 29 May 2018

Love the new Zac Posen uniforms, and the plum really stands out!

— Thea (@nappthea) 29 May 2018

Others, however, were pleased with the new look for the wearer.

Thank you! Delta people drove the design, implementation and the selection of these new uniforms, and we couldn’t be more #DeltaProud of the final product. ^MLH

— Delta (@Delta) 29 May 2018

“You look absolutely amazing!!! #DeltaProud,” one fan cheered.

“Love the new Zac Posen uniforms, and the plum really stands out!” another said.

For better or worse, it looks like serious style has found a permanent home in the high skies.

Janine Puhak is an editor for Fox News Lifestyle. Follow her on Twitter via @JaninePuhak

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