(Reuters) – Deliv Inc., which uses contract drivers to deliver online orders from stores and malls for a fee, said on Thursday the cooperation of twenty AMERICAN retailers, including Nike and Bed Bath & Beyond, and the demand for same-day delivery peaks.
Deliv handles the last-mile delivery to homes and businesses, for shopping centers and retailers such as Walmart Inc., Macy’s Inc, Kohl’s Corp and Best Buy Co Inc.
The delivery company, which uses independent contractors to deliver packages in 1400 cities in the country, recently increased from $40 million in a new round of funding from investors.
Demand for same-day delivery, has spiked during the holiday season, more shoppers wait until the last minute to purchase gifts. Retailers also hope to use the service to push their online messages offering and the convenience of time-strapped consumers.
Deliv serves traditional brick-and-mortar retailers with contract drivers using Uber-like crowd-sourcing technology, as more retailers use their stores as distribution centers for online orders. The strategy allows them to compete with the likes of Amazon Inc, which will be delivered in just one hour.
Deliv Chief Executive Officer Daphne Carmeli said more retailers to sign up for delivery on the same day, but noted that even a few years ago, retailers offered in markets that are more online orders, and the practice economically viable, ” she said.
“We are almost 50 percent of the U.S. population,” Carmeli said, referring to the people who are able to receive delivery on the same day.
She said, 55 to 60 urban markets throughout the country can support an efficient same-day delivery service and the company has been in 35 of them.
Deliv is headquartered in Menlo Park, California, with an Alphabet Inc, Google and United Parcel Service among the investors.
Reporting by Nandita Bose in New York; Editing by Jeffrey Benkoe