On the surface of the tourist slogan may seem harmless, with the phrase “are taken” as used in the sense of “to enchant” or “to be enthralled.”<br>
The world has seen a number of very good and very bad tourism campaigns in the past few years. But the latest offer of Albania is perhaps the most… unusual.
The Balkan country has led to confusion with its latest campaign that carries the slogan: “to Be taken by Albania” — which inevitably make comparisons with the abduction movie “Taken.”
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For the few people who haven’t seen the 2008 thriller, which was a few sequels, Liam Neeson plays a former CIA agent whose daughter is kidnapped by an Albanian prostitution ring.
On the surface of the tourist slogan may seem harmless, with the phrase “are taken” as used in the sense of “to enchant” or “to be enthralled.”
But no. Or driven by a wry sense of self-awareness or total despair, Albania tourism board is absolutely to refer to “Taken” on purpose.
The country even has an appeal to Neeson to visit.
“Hey Liam,” the most important page of the #takenbyalbania official website reads.
“In the popular culture, Albania is colored as a haven for thugs, criminals, gangsters. “While we understand that the perception might make for good movies, such as ‘Taken’ (2008) is entirely false!”
The message goes on to describe Albania as “a beautiful and incredibly safe place to visit and to live.”
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“That is why we started this campaign to personally appeal to famous Taken actor, Mr Liam Neeson,” remains.
On social media, the reactions are mixed.
To be honest, coming up with a tourism campaign slogan, is a tough job. A single slogan to grab the attention of millions of people and to convince them to spend their time, and a lot of their money, travel to any place try to sell.
There are a whole series of approaches over the years. There is the soft pungent approach, such as Iceland’s “Come and be inspired.” There is the brutal, in-your-face approach, like Australia’s “Where the bloody hell are you?”
Then there are places like Nebraska, which played to his reputation as one of America’s least exciting states in 2018 slogan: “Nebraska. To be honest, it’s not for everyone.”
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There are also ads that are struggling with a great idea. Earlier this month, Tourism Australia was forced to do it again what in her new advertisement for her Unknown Australia campaign after a glaring error was spotted in the first version, in Western Australia.
The original image shows a couple sitting on a hill in Kings Park, WA, while you enjoy the spectacular views of the Perth CBD at sunset. The caption reads: “Catch the sunset here.”
The problem is, the sun in the picture seemed to be setting in the east, although the sun is the famous sets in the west. The error has been resolved.
This article originally appeared on the news.com.au.