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‘Consumers find smartwatch is redundant and expensive’

‘Consumers find smartwatch is redundant and expensive’

Photo: NU.nl/Joost Nederpelt

Most consumers find smartwatch but expensive and unnecessary. The devices have that idea has not been overcome.

According to research from market researcher Kantar. Consumers who have not yet smartwatch, gave mostly to have a smartwatch ‘not useful enough’ and ‘too expensive’ to find. Also, they find often that the functionality of a smartwatch to a lot of matches with their smartphone.

It also appears that people much more often a wearable not smartwatch is to buy a smartwatch. In the four largest markets of the European Union – France, Britain, Italy and Germany has 8 percent of the consumers a wearable, a category where devices such as, for example, the fitnesstrackers FitBit fit in, and only 3 percent a smartwatch.

Apple is smartwatch Apple Watch the biggest player in the smartwatch market. About 80 percent of all sold smartwatch from Apple. The total wearables market throws Apple also high: over a third of all sold wearables, a Apple Watch.

The market for wearables is still growing. The expectation is that this year, 40 percent will grow, of which a quarter for the account of the smartwatch will come.

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