Consumers can find quality of meat is becoming more and more important
Consumers increasingly opt for meat which in the production process, attention is paid to the welfare of the animals.
Research shows that the GFK Huishoudpanel out for meat processing company Vion.
Of the 2,500 surveyed households, a majority of meat is an important food item, even though it is not of interest to the daily to eat. 60 percent feel Dutch meat of excellent quality.
For consumers, the quality of meat is becoming more and more important; therefore, the demand for organic meat and meat with a welzijnskeurmerk. Also, meat-eaters are willing to pay more for the food. Plays according to the study, also a role that the consumer will find that farmers have to earn.