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Company behind AdBlock Plus, ads sell

Company behind AdBlock Plus, ads sell

Photo: Eyeo

Eyeo, the company that the popular adblocker AdBlock Plus develops, launches an advertising platform that allows advertisers people with the adblocker yet advertising can show.

That the company wants by means of an automated advertentiemarktplaats’ do. Publishers can sign in to ‘acceptable’ ads, such as Eyeo calls them, on their sites.

Those ads are by default passed by AdBlock Plus, Eyeo ‘acceptable’ because they are not too pushy or users ‘ ability to browse the web.

To be on the list of acceptable ads, the advertisements comply with standards that Eyeo has been drawn up in areas such as size and placement on the site. May the ads from the browsing habits of internet users to track.

Criticism

The list of companies that are acceptable to place ads, has about 700 companies.

The strategy of AdBlock Plus has been controversial: critics find that Eyeo advertisers blackmails by ads, only by using the own platform, where a part of the revenue is cashed.

Apps and plugins that block ads are anyway controversial, because web sites through the use of advertising revenue to miss. More and more websites, especially news media, people ask why their adblocker off. Also on NU.nl will visitors since last year, such a message.

See also:
How to survive websites in the era of adblocker?

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