Commissariat for the Media to examine campaign WE in GTST
The Commissariat for the Media examines the marketing campaign of WE Fashion through Good times, Bad Times. In the television series get character Nina her own clothing line at the fashion house.
Character Nina (Marly van der Velden) is given in the series of the possibility to have an own fashion line to develop for WE Fashion. The line that she “designs” is since mid-november in the Dutch shops.
The Volkskrant examined the new way of advertising and discovered that in the Netherlands it is not unprecedented that a storyline so explicitly around a lot is written. The Commissariat for the Media late as a result of the investigation to know the matter to the Luxembourg regulator on the media.
RTL, the channel where Good times, Bad Times, has its registered office in Luxembourg and so can the Dutch institution does not intervene. “The Commissioner’s office does this for the protection of the viewer against commercial influence and in the interest of creating a level playing field for all broadcasters. It is up to the Luxembourg regulator to respond to the question or the program of RTL in accordance with the Luxembourg legal provisions on product placement and surreptitious.”
RTL late in a response on the newspaper to know convinced to be within the statutory provisions to have remained. “We know the rules and have a whole legal department.”