FILE PHOTO: The Comcast NBC logo is displayed on a building in Los Angeles, California, USA June 13, 2018. REUTERS/Mike Blake
(Reuters) – Comcast Corp said on Thursday it will launch a new internet streaming video service called Xfinity Flex, as the U.S. cable operator targets TV viewers who prefer to watch online content, more expensive cable TV packages.
Xfinity Flex will be available from Tuesday only to Comcast internet customers and cost $5 per month.
Xfinity Flex customers can access their subscriptions on streaming services such as Netflix, Hulu, and Amazon Prime, and free shows and movies that Comcast will have with the service to be supported with advertising revenue.
The launch comes days before Apple Inc is expected to launch its own TV and video service, and the Walt Disney Co. and AT&T Inc. have said they plan to introduce direct-to-consumer streaming services this year, adding to an increasingly competitive video industry.
While Apple has not indicated what the focus of the event will be the host on Monday, it gave a single-line description: “It’s show time.” Apple has long hinted at a planned video service, spending $2 billion to produce content.
Reporting by Sheila Dang; Editing by Cynthia Osterman