Comcast reached a distribution deal with digital sports platform, DAZN

NEW YORK (Reuters) – Media and communications giant Comcast Corp. has struck a distribution deal with digital, the global sports, a provider DAZN Group, further blurring the lines between traditional tv providers and streaming services have disrupted them.

As of Thursday, Comcast’s internet customers, the Xfinity Flex-box-streaming-apps – are the answer to the Amazon Fire Stick and Apple TV will give you access to DAZN the app, according to King, DAZN’ s senior vice president of Global Distribution and Business Development.

The app will also be available to Comcast cable customers on its Xfinity X1 set-top boxes in time to DAZN the line-up of high-profile fall championship fights since Jan. 5. Customers will have to pay in order to subscribe to DAZN.

DAZN (pronounced “da da da da da the zone” will be launched in the United States of america a year ago by John Skipper, a former president of the Walt Disney Co. ‘ s ESPN, as executive director.

It is the most well-known for it’s shake up the boxing world, by the payment of large sums of money for the marquee fighters, especially the Mexican Canelo Alvarez’s $365 million, five-year contract, the largest in the sport’s history.

The deal with Comcast, America’s biggest cable-TELEVISION provider, is to DAZN the first distribution agreement in North America, but it will probably not be the last.

It is an active discussion in each of the nine countries to replicate the deal with other cable and satellite tv, and internet service providers, through a program called “DAZN for the Companies,” King said.

It has a similar distribution agreements in Switzerland, Italy, and Germany. It declined to release subscriber numbers.

These partnerships make it DAZN “is easier to find, easier to write, and it is better to look at,” King said.

As more viewers cut the cord to pay-TV providers and their preferred content for new digital platforms and linear television, broadcasters and operators have started to launch their own streaming products.

In the latter, it is, Disney+, which are expected to launch in November, while Comcast’s NBCUniversal plans an April roll-out of its new service, called the Anchor.

Separately, a new wave of digital media companies, beginning with Netflix, Inc. – started in the last couple of years.

Along with a pure digital service providers are able to help pay-TV operators have a share of the revenue they have lost as customers have cut the cord.

Netflix, Alphabet, Inc. the YouTube and Amazon Prime apps now available for Xfinity customers.

Reporting by Hilary Russ in New York; Additional reporting by Helen Coster; Editing by Stephen Coates

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