Colruyt is working on its own maaltijdbox

Also, Colruyt will soon have its own maaltijdbox for families with children on the market.

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Following In the footsteps of Carrefour, Delhaize and Albert Heijn supermarket, Colruyt maaltijdboxen tailor-made for families with children offering. That writes Is intended that the boxes be picked up in the supermarket chain, through its own afhaalnetwerk of Collect&Go.

“We want a real solution for families with children who, despite the lack of time still a tasty, nutritious meal on the table,” says Chris Van Wettere, general manager of Colruyt, on the website. ‘For our customers is the main advantage of a maaltijdbox that they have all the ingredients in the right portions, along with the receptfiche, and so no voedseloverschot more.”

The new project is currently still in testing phase and will subsequently be adjusted if necessary. When the customers can get acquainted with the concept, is not known. (DB)

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