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Coca-Cola sued for ‘false and misleading’ marketing of sugary soft drinks

 

A can of Coca-Cola contains 39 grams of sugar– that’s almost double the amount of sugar in a regular size Snickers bar.

Many nutritionists warn against the ills of consuming a lot of soda for years, but now, the Center for Science in the Public Interest, a health advocacy watchdog organization, has sued Coca-Cola alleging that the soda giant is deliberately misleading the public about the health risks associated with sugary drinks, Business Insider reported.

“Every year, Coca-Cola is reaping the huge profits from the sale of sugar-sweetened beverages,” the lawsuit filed last week states.

“Every year, Coca-Cola spends billions of dollars on misleading and deceptive promotions and advertising that will have an enormous appeal to consumers, including children, that advertising effects persist over the years.”

The claim also refers to research campaigns pushed by Coca-Cola and the American Beverage Association (ABA) that refer to a ‘calories in, calories out’ method of healthy life.

CSPI says this investigation was inaccurate and ignored the dangerous levels of sugar in a can of Cola, about 14 grams more than the daily sugar allowance for a full-grown adult, according to the World Health Organization.

The lawsuit determined that Coca-Cola and ABA have long downplayed sugar role in the rising levels of obesity. Scientists have recently reversed an old dislike of too much fatty foods, claim that the fat in moderate amounts is good for you and that the sugar is really to blame for many of society’s health problems that stem from overweight.

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The lawsuit claims that Coca-Cola and the ABA reveal more information about the possible health risks of highly sweetened beverages, to fund a public health campaign, and the end of advertising aimed at children, as well as marketing campaigns that contain misleading health claims about its products.

 

 

 

 

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