(Ap) – a Music-Technology SA, it said on Friday it would suspend sales of political ads on its music streaming platform, at the beginning of the year 2020.
FILE PHOTO: A smartphone and a headset, that can be seen in front of a projection screen, the first logo in this picture illustration April 1, 2018. REUTERS/dado Ruvic
The world’s most popular paid-for music streaming service, with about 141 million people tune in to the ad-supported platform, and in October, he said that the break would be to extend it to the Music its original and exclusive podcasts as well.
The move, which was first reported by Ad Age, is the campaigns for the US presidential election in November 2020 and on to the warm-up.
Online platforms, such as Facebook Inc. and Alphabet, Inc. ‘ s Google are under increasing pressure to police the incorrect information on their platforms, and stop the transfer of the political ads that contain false or misleading claims. Twitter Inc. is prohibited political advertising in October and, last month, Google said it would stop giving advertisers the ability to understand the purpose of the election advertisements, with the help of data, such as the public voter records, and general political preferences.
“At this point in time, we do not yet have the necessary level of robustness in our processes, systems, and tools responsible for validating and reviewing such content,” a Spotify spokesperson said in a statement to Reuters.
“We will evaluate this decision as we continue to develop our capabilities.”
Spotify, which is only in the acceptance of political advertising in the United States of america, does not reply to a Reuters question on how much revenue the company generates, on the basis of political ads.
“Music was not a widely-used online advertising platform for campaigns,” said Eric Wilson from the Republican digital strategist. “However, as with other online platforms, are limited in their political advertising space, the advertisers were on the lookout for new opportunities.”
The new policy will be the coverage of political groups, including the candidates for office, elected and appointed officials, political parties, political action committees (Pacs) and SuperPACS, as well as any content that advocates for or against these entities. Spotify is not selling ads to plead for the legislative, and the judicial outcomes.
The move only applies to Music and the sale of advertising, no ads are embedded into the content of any third party, even though that is still subject to the Music’s broader content of the policy.
Report by Ayanti Berra in Bengaluru; Editing by Shinjini Ganguli and Steve Orlofsky