Chocolate in supermarket valued higher than a year earlier
The Dutch consumer appreciates chocolate in the supermarket more than a year earlier. The Albert Heijn scores the best.
Supermarkets Plus and Dane to follow in the second and third place, according to research by GfK on behalf of food manufacturer Nestlé. To the investigation, 6,500 people.
In particular, the attractiveness of the chocoladeschap and the choice of brands were rated higher than earlier. A year ago, was the average number a 7,01; this year the average 7,09.
The Albert Heijn is distinguished according to the research in the field of service. So appreciate the customer, in particular the choice of brands, the offer of new products and the attractiveness of the residence. It is the fifth time in a row that the supermarket chain is most appreciated.