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Chinese smartphone maker OPPO eyes more European markets

FILE PHOTO: A woman uses her mobile phone next to a Oppo mobile handset ad in Singapore August 7, 2017. REUTERS/Edgar Su/Photo File

BARCELONA (Reuters) – the Chinese smartphone-maker OPPO said that it would continue to push into Europe, with Germany, Romania, Bulgaria and Ukraine are next on the list of possible markets.

OPPO on the fourth place in the global smartphone sales in the last quarter of 2018, according to Gartner analysis, with a turnover of 31.6 million devices and a 7.7 percent market share.

Global VP and chairman of the foreign Alen Wu said OPPO had entered 10 new markets since the beginning of 2018, including Spain and great Britain.

“We are currently working with research – do your homework – in terms of entering other European markets, such as Germany, Romania, Bulgaria and Ukraine,” he said in an interview at the Mobile World Congress in Barcelona.

“The past few days we have a lot of conversations with carriers and retailers, and they are all very excited to start extensive cooperation with the OPPO.”

OPPO, one of many decision-makers to show off their first 5G devices at the event, on the second place after Huawei in the Chinese market, according to IDC.

“In Europe, our goal is to establish our brand as a brand to represent mid-tier to premium products,” Alen Wu said, adding that most of its products in the price range of 250 to 600 euros ($285-$685).

Reporting by Paul Sandle; Editing by Keith Weir

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