FILE PHOTO: Xiaomi branding is seen on a bag, on a UK launch event in London, Uk, November 8, 2018. REUTERS/Toby Melville
BENGALURU (Reuters) – the Chinese brands arranged a record 66 percent of the Indian market for smartphones in the first quarter, led by Xiaomi Corp, a report showed, with the volumes to rise 20 percent on the back of the popularity of brands such as Vivo, RealMe and Oppo.
Xiaomi’s India shipments decreased 2 percent compared to last year, but the Beijing-based company is still the largest smartphone brand in the country, followed by Samsung Electronics Co Ltd, according to Hong Kong-based Counterpoint Research.
Shipment volumes for Vivo jumped 119 percent, while that of the Oppo, rose from 28 percent.
“Vivo, the expansion of supply in the mid-tier range ($100 to $180) drove the growth along with aggressive Indian Premier League cricket campaign,” Counterpoint analysts.
India is the world’s fastest growing market for smartphones, where the favourable pricing combined with features such as ‘selfie’ cameras and large screens have popularized Chinese brands.
Video streaming services such as Netflix Inc. and Hotstar, as well as heavy use of messaging apps such as Facebook Inc and WhatsApp have further stimulated demand.
“Data consumption is on the rise and users are upgrading their phones more quickly in comparison with other regions,” Counterpoint’s Tarun Pathak said.
“As a result of this, the premium specs are now spreading faster in the mid-tier price brands. We estimate that this trend leads to a competitive mid-tier segment in the coming quarters.”
Reporting By Arnab Paul in Bengaluru; Editing by Subhranshu Sahu