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China’s Didi recruits Colombian drivers with a lead of Bogota start

FILE PHOTO: Logo of Didi Chuxing is seen at its headquarters in Beijing, China on August 28, 2018. REUTERS/Jason Lee

BOGOTA (Reuters) – Chinese ride-hailing giant Didi Chuxing said on Monday it is beginning to recruit drivers ahead of the start in the capital of Colombia Bogota in the coming months.

“We have arrived in Colombia with an attractive offer for people who want to register, such as drivers and we hope that we are able to meet the market’s expectations,” the company said in a statement.

The state has not indicated when Didi’s services would begin in the Andean country.

Didi is going to be on the AMERICAN rival Uber Technologies Inc in some of Latin America’s fastest-growing markets and has moved senior executives to China to lead its expansion in countries like Chile and Peru.

The company is China’s dominant ride-hailing company and is backed by investors including Japan’s SoftBank Group Corp.

In 2016, Didi bought Uber’s business in China after a bruising two-year fight for the local rule.

The two companies are already the battle for market share in Brazil, where Didi bought local start-up 99 in January 2018, and Mexico, where the Chinese company lured drivers with higher salaries and bonuses for signing up other drivers and passengers.

Uber is popular in Colombia, but is forbidden and the government has said that it will suspend for 25 years, the licenses of drivers caught working for the platform.

Didi claims to have 31 million drivers across 15 different products, including services of taxis, buses, bicycles and supplies – and that it is completed more than 10 billion trips per year.

Reporting by Jaime Luis Acosta; writing by Julia Symmes Cobb, editing by G Crosse

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