Carlo Benetton died at age 74

Carlo Benetton, the youngest of the brothers and sister of the well-known Italian fashion label created, died at age 74. He was sick and died in his home in Treviso.

Forty years Benetton in the Centre Pompidou © ISOPIX

Together with his brothers Luciano and Gilberto, and his sister Giuliana, founded Carlo Benetton in 1985, the company in Italy. The idea to create a their own fashion brand to create came from Luciano, the oldest of the family. The first collection consisted of a series of woolen sweaters in different colors. It immediately became a success.

The success of “United Colors of Benetton” expanded rapidly and widely. The brand experienced its heyday between the years 1982 and 2000, thanks to the high-profile advertising campaigns by photographer Oliviero Toscani. But the youngest decade, the success of Benetton waning. The company lost last year to 180 million euros. At the end of last year, the 83-year-old Luciano again, the leadership, in an attempt to turn the tide. The new strategy from 2019 published.

Read also: After the death of Carlo Benetton: what about the future of the Italian fashion brand?

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