Can track targets 1 million users by the Singapore government, in a tie-up

(Reuters) – Fitbit, Inc. FIT in.N) said on Wednesday it signed an agreement with the singaporean government to offer fitness tracking devices and services in the medical program, said it could be up to a million people.

FILE PHOTO: Visitors walk past an advertising billboard for the Track Sandy’s watches at the IFA consumer Electronics Show in Berlin, Germany, on September 1, 2017. REUTERS/Fabrizio Bensch

Fitbit will be the delivery of the trackers are free of charge, provided the users pay S$10 per person ($7.22) a month, a year, the company’s premium subscription service.

“The goal of the program is to eventually reach one million,” a spokeswoman for Fitbit, said in an e-mail.

The company’s shares closed up 2% on Wednesday on the New York Stock Exchange.

It is a program that can serve as an incentive for the San Francisco-based communications pioneer which has seen its shares sink in the course of the two years in the face of competition from Apple’s (AAPL.(O) And Samsung Electronics (005930.ME and a raft of cheaper rivals.

“This is not Fitbit’s first major integration of a digital platform for health it and wearables, which is a national program of public health worldwide,” the company said in a statement.

Singapore is a city-state of 5.6 million people, and has the longest life expectancy in the world, and have a wide access to the health care system. However, the government has raised concerns about the relatively high rates of heart disease and diabetes is among the rapid aging of the population.

Subscribers will receive a personalized health advice and nudges in the promotion of physical activity, healthy eating and sleep, said Zee Yoong Kang, chief executive of Singapore’s Health Promotion Board (HPB).

Track, said the program, which begins in October, and will be for the users to ask them if they have the consent of their information to be shared with the HPB, which will be the information used for health promotion.

Fitbit is among several bidders, for a HPB spokesperson for the police said.

“There were a lot of users, and a number of large international players as well,” she said, adding that the Track was in the target of a million users.

Apple was one of the people who are fighting for the take-over bid, Fitbit Chief Executive James Park, told CNBC here

Reporting by Neha Malara, Munsif Vengattil in Bengaluru, and John Geddie; Editing by Marguerita Choy, Patrick Graham, and Darren Schuettler

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