Cambridge Analytica, Facebook and the data standard double room
Why was the Obama campaign’s use of Facebook data with the voters, be regarded as a genius, while the Trump campaign’s methods are ‘offensive’? #Tucker
A former contractor for the scandal-hit political consulting firm, Cambridge Analytica said Wednesday that he was planning to testify before the Congress about the work that he did for the company that aided Donald Trump 2016 during the presidential campaign.
Chris Wylie tweeted that he would appear before the House Intelligence Committee and the House Judiciary Committee of the British Parliament, Digital, Culture, Media and Sport Committee.
Accepting an invitation to testify before the U.S. House Intelligence Committee, US House Judiciary Committee and of the BRITISH Parliament’s Digital Committee. It is time for our democratic institutions to control @HouseJudDems @AdamSchiffCA @CommonsCMS @DamianCollins
— Christopher Wylie (@chrisinsilico) March 21, 2018
Rep. Adam Schiff, D-Calif., the ranking member of the House Intelligence Committee, had invited Wylie to appear for an interview earlier this week.
Glad to see Cambridge Analytica whistleblower willing to testify. The recent revelations about Erik Prince, Roger Steen and Cambridge Analytica illustrate how the GOP decides to shut down their research as a waiver of their supervisory responsibilities to country. But our work goes. https://t.co/lLPhzFzdzF
— Adam Schiff (@RepAdamSchiff) 20 March 2018
Wylie, a 28-year-old Canadian, is in the middle of accusations of the address of Cambridge Analytica incorrectly used data from more than 50 million Facebook users to identify voters who might be sympathetic to Trump card for the message and the audience is with social media messages. The allegations were first reported by The New York Times and The Guardian newspaper based in the united kingdom
On Friday, Facebook announced that they suspended Wylie and Cambridge Analytica, while they investigated the allegations.
In a public speech in London Tuesday night, Wylie detailed his work for Cambridge Analytica and Steve Over, which later became the Trump campaign’s chief strategist.
Between 2013 and 2015, Wylie claimed that he and his team spoke to Americans in focus groups to identify deep-seated problems. Then they tested ways to tap into those fears by means of social media. The slogans that they developed was later the cries of the Trump campaign, ” he says.
“My ears stood up when I started hearing some of these things as ‘drain the swamp’ or ‘building the wall’ or ‘the deep state,” Wylie said Tuesday, “because these were all stories that had come out of the research that we were doing.”
Wylie said Facebook-data collected by a researcher at the University of Cambridge was used as part of a project commissioned by Cambridge Analytica. The company says nothing of the Facebook data used in the work that they did for the Trump campaign.
Wylie described the work as a mix of old-fashioned canvassing and the use of millions of data points to test out slogans and press it on the social media.
“We want to just go chat with people. We would sit in their living room. We would look at how they live,” said Wylie, who later added, “One of the things that emerged was that we literally hear this kind of stories about Washington as something that was, like, gross and disgusting, that was dirty.”
So his team tested the phrase “drain that swamp” to see if people would respond on the social media. After all, they had access to the data of millions of Facebook users without their knowledge.
And people responded. Via the Internet, and Trump’s speeches, the slogan became one of the campaign is the most recognisable sound bites.
Wylie also described Over are so obsessed with the idea of separating the US and the rest of the world, so that the country can rediscover themselves.
Trump’s campaign for a wall along the Mexican border is not really about stopping immigrants, Wylie said.
“It is to embody separation,” he said. “If you can embody that separation and you can further away in the minds of the Americans, us here in America, and they are elsewhere, even if it is on the other side of a river or on the other side of the desert, then you have won the culture war.”
The Associated Press contributed to this report.