FILE PHOTO: CEO of Cambridge Analytica, Alexander Nix, speaks during the Web Summit, Europe’s largest tech conference in Lisbon, Portugal, November 9, 2017. (REUTERS/Pedro Nunes/File Photo)
Cambridge Analytica announced that it has suspended CEO Alexander Nix, pending the results of an ongoing study that is the wrong approached 50 million Facebook accounts.
“In the view of the Board, Mr. Nix’s recent comments in the secretly recorded by Channel 4 and the other allegations do not match with the values or the operations of the company and his suspension reflects the seriousness with which we view this violation,” the company said in a statement.
The british company describes itself as “a data-driven communications and marketing agency.”
ZUCKERBERG, SANDBERG SILENCE DURING THE FACEBOOK SCANDAL, SUCH AS THE ‘OIL ON FIRE’
In the recording, Nix heard to say that the company can make use of unorthodox methods to wage successful political campaigns for customers.
He said that the company could “send some of the girls” to a rival
candidate house, which suggests that girls from Ukraine are beautiful and to be effective in this role.
Cambridge has denied any wrongdoing in the Facebook data scandal. As a result, Facebook said it is looking for forensic audits to investigate whether the Cambridge’s claims.
In the statement, Cambridge added Dr. Alexander Tayler will serve as the CEO while the independent investigation is ongoing. It has also prompted, Julian Malins, QC, to lead the investigation. The company’s board of directors will share the findings in public.
The british firm has come under fire in recent days after it was suspended by Facebook for inappropriate access to 50 million Facebook accounts. The company, which has ties with the 2016 Donald Trump campaign, said that it had removed the data in a legal document on Facebook, but the facts are disputed.
Fox News’ Shira Bush and the Associated Press contributed to this report. Follow Chris Ciaccia on Twitter @Chris_Ciaccia