California Gov. Jerry Brown speaks during a press conference in Sacramento, Calif., 7. March 2018.
The law, which was rushed to be signed by the legislature this week by Gov. Jerry Brown on Thursday, we expand the definition of what is personal information and gives California consumers have the right to prohibit the sale of personal data to third parties and to opt-out of sharing entirely. The bill applies to internet giants such as Facebook Inc. and Alphabet, Inc.’s Google but also impact on businesses of any size to collect data about their customers.
Ashkan Soltani, a digital researcher and former chief technologist for the Federal Trade Commission, said the regulations are the first of their kind in the United States
California passes sweeping bill that tightens data privacy for consumers and is considered to be a template for other States https://t.co/V4loYBz3wq
— The Wall Street Journal (@WSJ) June 28, 2018
While the law applies only to consumers in California, tech companies, is likely to correspond to the change in its policy, the new law given the complexity of the carving of conflicting standards. It should also encourage Congress to consider Federal legislation, coming after several hearings, in which legislators, executives, peppered with questions about whether the data protection seriously enough.
The bill does not go into effect until 2020, and could still be changed. It is almost certain that the big tech companies lobby strongly to certain concessions, and an industry group said on Thursday it would press for changes.
By passing the bill, the legislature a more restrictive ballot-initiative, appear to be a recently qualified before the California voters in November. The ballot initiative rejected from most of the tech industry, which is largely the law considers as the lesser of two evils.
Continue to read this story in the Wall Street Journal.