BEIJING (reuters) – The founder and CEO of TikTok owner ByteDance will focus on how to add users to the popular video-sharing app in other countries outside of its strongest markets, according to an internal staff note seen by Reuters, as it faces political pressure in the United States of america.
The observation of Zhang Yiming setting business goals for November and December are the decision-makers in the U.S. recently, concerns were raised about the collection of data from the user, and whether or not China censors content seen by users in the united states.
“In addition to the diversification of the TikTok for growth,” said the note, which was written in English and Mandarin Chinese. “Have to invest more in weaker markets,” Zhang added.
In the video, the app is especially popular among U.S. teens and young adults, the second part of the assessment at a time of rising tensions between Washington and Beijing.
Zhang did not mention the press in the united states, but also urged the company to enhance its capabilities in “dealing with global public affairs, and the strengthening of the user to protect the data.
The Committee on Foreign Investment in the United States has begun to review ByteDance’s $ 1 billion acquisition of the US-the app Show.m, which are then merged into a TikTok, Reuters reported this month.
ByteDance declined to comment on a request from Reuters. The company has also said that the Chinese government does not have jurisdiction over the TikTok and content.
Launched just two years ago, TikTok has been downloaded 1.5 billion times, which makes it the third-most-downloaded non-game app of the year, after Facebook’s (FB.O) -, WhatsApp and Messenger apps, according to research firm SensorTower.
TikTok is faced with regulatory challenges both in India and in Indonesia, it is also a big hit. Of India temporarily prohibited the download of the app in April of this year, and Indonesia is doing the same thing as in the previous year, mainly as a result of the concern over the obscene content.
FILE PHOTO: A 3-D printed figures can be seen at the front side of the display Tap the Current logo, in this picture, as shown in figure 7 to November 2019. REUTERS/dado Ruvic/Image/File Photo
SensorTower said that India has been the main driver for the TikTok, new downloads, and this year, the app has been well-known in the united Kingdom, France, germany, Japan, italy, Australia, and Canada, according to App Annie.
In his brief comment, Before reference is made to the company’s other applications, such as in the Chinese version of the TikTok, Douyin, as well as Chinese news aggregator Jinri Toutiao. Both Douyin, and Toutiao to make money out of advertising, to compete with China’s tech giants Tencent Holdings (0700.HK) and Baidu Inc (BIDU.(O)
He said that the goal is to Toutiao, which is one of ByteDance of the most important sources of income, the improvement of the revenue-generating efficiency, and also urged the people of the staff to be “more feet on the street” to Douyin, an extension of the app’s advantage over its competitors.
Reporting Yingzhi Yang and Brenda Goh. Editing by Jonathan Weber, Kirsten Donovan and Louise Heavens