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British Airways launches Level of the airline to compete in the low-cost market

(IAG)

The company that owns British Airways thinks that they will rate pretty well in the low-cost carrier market.

The International Airlines Group, which operates the UK’s largest airline, has announced the launch of Level, a new “low-cost long airline brand” in the first instance to work from Barcelona, Spain.

“The level is an exciting new IAG airline brand which will lead to a stylish and modern way to fly at prices that are more affordable,” said IAG CEO Willie Walsh in a press release. “The advantage of having the power of one of the world’s largest airline groups behind.”

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IAG’s newest airline brand will officially launch in June with flights departing from Barcelona to destinations all over the world, including Los Angeles, San Francisco, Buenos Aires, Argentina, and Punta Cana, Dominican Republic.

One-way flights range in price from 99 to 149 euros (about $105 – $160), with tickets on sale at this moment FlyLevel.com.

Included in the price of a premium economy ticket is a checked bag, meals, seat selection, and “the last” movie releases. Regular economy passengers will be able to purchase their preferred amenities of a menu, the press release states.

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The interior of the Level of the Airbus A330 is shown.

(IAG)

The airline will be operating two Airbus A330 aircraft, to be manned by the IAG-owned carrier Iberia, which also offers the low-cost flight options under Iberia Express. (IAG is also owner of Aer Lingus, based in Ireland, and Vueling from Spain.)

Walsh also suggested that in addition to Barcelona, Level will soon be looking to offer flights to other destinations in Europe.

“This is just the beginning,” said Walsh. “We are very excited about the possibilities for expansion and we plan to Level to other European destinations.”

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IAG move to boot Level as competing carriers in Europe have started to offer more low-cost flight options, such as Eurowings flights to the Caribbean and Asia, or Norwegian Airlines plan to more low-cost flights to the US, reports the BBC.

It also marks a trend in the direction of the expansion of low-cost carriers in general. Volaris, a low-cost airline based in Mexico, has recently started to offer flights to New York, Milwaukee and Houston. Spirit Airlines also added seven new routes in February, and Frontier Airlines plans to expand to 12 new markets in the spring and summer.

Level will fly from Barcelona to L. A. beginning on June 1, with destinations in San Francisco, Buenos Aires, Punta Cana, to begin with departure in the next few weeks.

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