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Brazil’s GPA-taps Microsoft’s lab in the Amazon, the Go-like technologies

FILE PHOTO: A consumer shops at a supermarket in Sao Paulo, Brazil, on January 11th, 2017. REUTERS/Paulo Whitaker/File Photo

SAO PAULO (Reuters) – Brazilian food retailer, GPA SA, plans to take its first retail store in order to test the technologies, such as facial recognition and a “scan and go” shopping by the end of the year, following in the footsteps of its parent company, the Casino, which is open on a cash-free shop in Paris, france in November of the previous year.

Sao Paulo-in the store, which will use technology from Microsoft Corp., makes it EFFECTIVE is the latest supermarket chain to experiment with formats similar to Amazon.com Inc is Amazon’s Deal of the checkout-free shopping at a Web-based retailer, has rolled out in the United States of america.

The GPA store will also be following a partnership struck in March by a rival of Carrefour in Brazil to create a fully-automated, 24-hour supermarket with the local startup Zaitt.

Britain’s J Sainsbury Plc, Tesco Plc, have also said that they were experimenting with the technology, allowing shoppers to checkout by scanning the products on the shelves and pay for it with an app on your smartphone.

“People are using their mobile phones while shopping in one of our stores, to enable promotion of the apps and skip the lines … at this point, we want develop more robust solution that could be rolled out to other stores,” GPA’s executive director of digital transformation, Antonio Salvador, and said in an interview.

The discussions with Microsoft began, three months ago, and the tie-up will aim to accelerate EFFECTIVE programs in one e-commerce business. The store, which will open by December, will also have safety deposit boxes in which buyers can obtain goods that were previously scanned from the shelf, according to Salvador.

The two companies declined to say how many of the checkout counter-less store, “the Minuto Pão de Açúcar’ brand is going to cost to get you to open up, but added to it is the only thing to expect under the contract.

GPA has more than 1,000 stores in Brazil, including the fast-growing wholesale company banner at Assaí, which has been a major contributor to the strong sales performance in the past few years.

GPA shares have gained more than 17% on the Sao Paulo stock exchange, in 2019, is just a little bit below, ” Carrefour in Brazil is 20% for the year.

Reporting by Gabriela Mello in Sao Paulo; Editing by Christian Plumb and Matthew Lewis)

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