BNNVARA presents itself now as one brand
BNNVARA presents itself from now on as a single brand. The two broadcasters merged in 2014, but continued their programs since then, still under their own name. This is changing now, revealed director Gerard Timmer during the seizoenspresentatie in Hilversum, the netherlands.
Radio dj Frank van der Lende starts Thursday afternoon as the first with his radio show on 3FM under the heading BNNVARA.
According to Timmer, who is also a new logo was unveiled, it was not an obvious merger. “Two very strong brands with their own identity and cultures. Therefore, we opted initially for both brands to keep afloat”, said the director.
“Over the last three years we noticed, however, that we are closer to each other than we thought.” By together as one brand, is, according to him, the existence of a powerful and strong media organization. This is done under the motto: “discover, reveal, and unleash’.