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Blendle launches paid subscription service

Blendle launches paid subscription service

Photo: Blendle

The digital kiosk Blendle is with a subscription service. For a fixed amount per month, users get access to a selection of articles from 120 titles.

The new Blendle Premium subscription is from Thursday morning is available for 10 euros per month. The first week is free.

Subscribers do not get access to the full range of newspapers, periodicals or magazines. Instead, create algorithms, and an editorial board of Blendle daily a selection of twenty articles from 120 connected magazines and newspapers available for Premium users. “If you are really fan of one newspaper or magazine, it is still a krantenabonnement to take”, says founder Alexander Klöpping.

With the subscription asks Blendle is about 35 cents per day. That is, according to the service the average price for one article in the app or on the website.

Algorithm

Not every subscriber gets the same selection of products. An algorithm is going to determine what each user may find interesting based on reading habits, and then pieces about this show. The company would in the past year, articles have analyzed to determine how this algorithm exactly works.

The algorithm of Blendle is looking to choice of subject, but also to artikelvorm. Thus, a user can, for example, more long pieces to get if that is preferred.

To prevent users in a ‘filterbubbel’ end up, will an editor also personal recommendations. That appear between the tips of the algorithm.

Blendle currently has more than 1 million registered users in the Netherlands. Globally, in 2016 more than 150,000 people deposited money in their account. According to Klöpping provided that publishers of newspapers and magazines “millions of euros”.

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