Björn Borg supports LGBT marriages with blockchaincampagne

Holebikoppels that their government not be allowed to marry, can now visit on a digital blockchainplatform of the Swedish brand Björn Borg. There they can have their love formally recognised.

© Marriage Unblocked

Although it is in Belgium already fifteen years is possible for holebikoppels to marry, is that a whopping 87% of all countries are still prohibited. To the governments and religions to work around that LGBTQ+love, refuse to acknowledge, is the Swedish sportswear brand Björn Borg with a remarkable campaign on the gpu.

With Marriage Unblocked want to Björn Borg is an online platform offer to the couples that their governments are not allowed to marry. Thanks to a digital blockchainplatform can holebipartners their wedding and vows not anonymous to register. Just like with the Bitcoin, it is a value that is merely symbolic is to be recognised. The governments in question can marriages not change nor undo. They are forever stored within the blockchain. The couples get a digital certificate.


The launch of the campaign does not happen for nothing in the run-up to the first match of the 2018 football world championships. Host country Russia plays Thursday against Saudi-Arabia: two countries that are known for their lesbian, gay, bisexual suppress.

The first pair that via the blockchain got married got, were the Swiss Sybille and Alexandra. “We planned for a while to marry, but because Switzerland, the marriage would not acknowledge, we didn’t know if it would ever happen,” says the newly minted couple. “We hope that the blockchainhuwelijken different countries can convince their laws to change. Equality is a basic right.’

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