Birkenstocks, you love ’em or you hate ’em. Fashion designer Rick Owens is in the camp of the fans and together with the German brand a collab.
Although Birkenstock choose not to participate in the fashion system, the new brand will be a piece of the action of certain trends. In June 2017, set the sandalenmerk for the first time a fashion show on legs during Paris Fashion Week. Shortly thereafter, the pop-up concept ‘Birkenstock Box’ will be launched in Berlin, New York and Milan.
We are not a part of the fashion, but transcend the system, because we iconic.
CEO Oliver Reichert
‘We are not a part of the fashion, but transcend the system, because we find relevant and iconic. Birkenstocks are universal classics in the wardrobe of people, ” says CEO Oliver Reichert.
In march 2018 launch them for the first time a cooperation with a fashion designer, which there is not only sandals are suggested, but also a retail space decorated by the designer. “We have Rick Owens not chosen randomly. We really wanted a relevant choice to make. With Rick, we have worked in the field of fashion, design and architecture.”
“The pop-up Box from Birkenstock is a blank canvas that by all the people we work with at will can be filled in.’ The designer has three classic designs of Birkenstocks in four different materials to his hand. It is certain that there ponyhaar and felt used. In the pop-up shop will be in addition to the collab models of Owens and the brand also classical models of Birkenstock, ready to wear pieces from Rick Owens, furniture and accessories are sold.
“I can find me in the values of Birkenstock’ Owens again. The durability of the footwear and the focus on well-being speak to him very much.
Starting on 16 march, the Birkenstock Box placed in front of the shop, Owens in Los Angeles. This location is not chosen randomly, but a reference to the early days of the brand Rick Owens.
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