News

Big & Rich (slams Nike about Colin Kaepernick ad

John Rich of country music duo Big & Rich hit Nike for the making of embattled former quarterback Colin Kaepernick as the face of the “Just Do It” campaign.

(Getty Images/AP)

John Rich, half of Big & Rich country duo, beat Nike on Tuesday after the company announced that it would embattled former quarterback Colin Kaepernick the face of its new “Just Do It” campaign.

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO

— Colin Kaepernick (@Kaepernick7) September 3, 2018

The “Save a Horse [Ride a Cowboy]” singer took to social media to point out the time when Kaepernick socks that depicted police as pigs during practice on Aug. 10, 2016.

Video

Recoil after Nike signs new deal with Colin Kaepernick

“Hey Nike, I think you made Kaepernick your new ‘face’ of the brand, because you like the way his socks look with your shoes? Reebok here we come,” he tweeted.

Hey @Nike I think you @Kaepernick7 your new “face” of the brand, because you like the way his socks look with your shoes? @Reebok here we come. #WeStand @TomiLahren @greggutfeld @kilmeade @RedneckRiviera pic.twitter.com/tgtbl8VFzv

— John Rich (@johnrich) September 3, 2018

Rich tweeted later, a picture of Nike socks with the logos cut off from the clothing.

COUNTRY STAR ASHLEY MONROE SAYS MIRANDA LAMBERT DIDN’T LIKE HER AT FIRST

“Our sound recordist, the Nike swoosh out of his socks. Ex-Marine. Get ready Nike. Multiply that by the millions,” he tweeted.

Rich continued to tweet about Nike, the prediction of the shares of the company would fall this week.

Our sound engineer, the Nike swoosh out of his socks. Ex-marine. Get ready @Nike multiply that by the millions. pic.twitter.com/h8kj6RXe7j

— John Rich (@johnrich) September 3, 2018

“I support every American the right to protest whatever they want. However, if you endorse someone who wears #pigsocks that is where you lose me. If Nike wants their ‘swoosh’ to be associated with the call of our police ‘pigs’ then so be it. I have a right to not buy their products,” he tweeted.

The company received a considerable backlash after the announcement of the deal with Kaepernick. Some users of social media filmed themselves burning Nike sneakers in protest.

I support every American the right to protest whatever they want. However, if you endorse someone who wears #PIGSOCKS that is where you lose me. If @nike wants that their “swoosh” to be associated with calling our police “Pigs” then so be it. I have a right to not buy their products.

— John Rich (@johnrich) September 4, 2018

GEORGE STRAIT, OUT OF GRIEF OVER THE SUDDEN DEATH OF THE OLD DRUMMER

Despite this, since the announcement of Kaepernick as the face of their new campaign, the athletics company has more than $43 million in media exposure, according to Bloomberg.

Kaepernick started a wave of protests from NFL players two seasons ago by kneeling during the national anthem to make a statement against police brutality and racial inequality. The protests have now grown to become one of the most polarizing issues in the sport and prompted a response from the President, the Trump, who urged the league to suspend or fire players who demonstrate during the national anthem.

Fox News’ Ryan Gaydos and the Associated Press contributed to this report.

Kathleen Joyce is a breaking/trending news producer for FoxNews.com. You can follow her via @Kathleen_Joyce8 on Twitter.

Follow us

Don't be shy, get in touch. We love meeting interesting people and making new friends.

Most popular