Big move for Big Bird: Sesame Street move in classrooms

SEATTLE – The Sesame Street company is taking its popular, critically-acclaimed brand of educational television in the highly profitable world of the classroom curriculum.

It is a movement that experts say could open the door for other companies to move to the sensitive learning space with the potential impact on children.

Sesame Workshop and McGraw-Hill Education announced their new partnership Thursday.

The company behind big bird and Elmo, and the billion-dollar for-profit company known for textbooks, both declined to disclose the financial terms.

Heather Kirkorian at the University of Wisconsin professor who studies the effects of the media on young children and says, “Sesame Workshop could probably be trusted to do this in an ethical way.”

But she says she worries it will allow other companies to enter the classroom in a less ethical way.

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