Beverage manufacturers don’t want to advertise it around Oh Oh, here We Go Again
Different beverage manufacturers not wanting to advertise around the program, Oh, Oh, Oh, here We Go Again. Several brands let you know that the reality tv series, not the context in which they want to see.
Bacardi late NU.nl know to join in the position of STIVA, which reads: “Excessive alcohol consumption is by RTL facilitated and even encouraged. The Dutch alcoholbranche calls RTL with immediate effect to stop the broadcast of Oh Oh here We Go Again.”
Heineken wants no complaints around a program like Oh Oh here We Go Again broadcast. “That is absolutely not the context in which we are with our beautiful brands want to sit. This means that we are not on the RTL 5 will advertise on the nights that Oh Oh, here We Go Again broadcast”, John-Paul Schuirink, communications manager of Heineken know NU.nl.
Beer brand Grolsch said on the AD is willing, RTL 5, if necessary, to boycott. “We advertise would not be around this program, but not at all advertising on the station? That is not unthinkable, and seriously an option, yes,” says a spokesman. “This program will backfire on our agenda for our beautiful product not to be in the wrong hands end up.”
STIVA sent RTL received Thursday a letter with a call to the program not more to send out. “We have the letter received. We take it seriously, and we are going with STIVA in conversation”, let RTL know NU.nl