Bella Thorne is accused of ripping of black-owned makeup brand, charging more

Bella Thorne is confronted with resistance when people accuse her new make-up line of a ripoff.

(Getty Images)

Bella Thorne ‘ s new beauty brand is already causing controversy.

The 20-year-old former Disney star launched her line Filthy Teeth on Saturday, but social media users quickly began to point out how closely Thorne’s new eyeshadow palettes look like those of black-owned makeup brand Juvia’s Place.

Just our first drop of the make-up line, and it is almost sold out ? could not be more happy I love you ???

A post shared by BELLA (@bellathorne) on Aug 11, 2018 at 11:07am PDT

Founded by Nigerian entrepreneur, Chichi Eburu, Juvia’s Place offers highly-pigmented eyeshadow palettes with striking Afrocentric packaging products that are made from the rule is an Instagram favorite.

The company Masquerade Palette has the same bright yellow packaging and bold, shimmering shades (in a similar purple, blue, and red colors) found in Macy’s Ocean Drive Palette.

But in terms of price, the two sets couldn’t be more different: The Juvia Place palette includes 16 shades for $30, while Macy ‘ s contains nine shades for $50. Filthy Teeth’ nine-shade Kyra Palette is even more expensive at $60 for nine tones.

So Bella Thorne has a makeup line that looks JUST like Juvia the place for triple the price… like straight ripped off. The colors and the packaging look… I can’t.

— 90’s Baby ??? (@WhatsLDBupto) August 13, 2018

Beauty fanatics were quick to the visual similarities, together with the obvious difference in price.

“But…they look like Juvia place palettes? And they are much more expensive,” a Twitter user wrote. “I’m a bit confused, who thought this was a good idea.” Yet another, “that bootleg Juvia the Place.”

Despite the blowback, both Filthy Teeth palettes sold out in less than 24 hours and already completed, according to a tweet from Thorne.

Reps for both Thorne and Juvia the Place did not immediately respond to Six Pages request for comment.

This article originally appeared on Page Six.

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