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Belgians eat this summer, nearly 10 million ice creams per week

The company behind ijsmerken Magnum, Cornetto, Ben&Jerry’s and Ola sells this summer a weekly basis about 1.6 million boxes of ice cream.

© Naomi Kolsteren

Over the last few weeks sold Unilever, the company behind the ice creams from Magnum, Cornetto, Ben&Jerry’s, Ola and many more, weekly, about 1.6 million boxes of ice cream. With an average of 6 ice creams per box, these are almost 10 million ice creams per week. That is to be read in a press release of Ola. Only from Magnum to go there every week 1.9 million ice cream out the door.

The best-selling ice cream in the Belgian history, however, remains still the ‘rocket’, launched in 1962. Only if there is a reserved line which is up and running 24/7, only for the production of the waterijsje, and exclusively for the Benelux market. The Belgian at since the beginning of this year, more than 5 million rocket-ice cream (5.3 million). 1.25 million of them were in July eaten.

Kris Michiels, marketing manager at Unilever, says: “Belgians are not the biggest ijsjeseters in the world, but of 6.06 liters per capita per year, we sit nicely in the middle.’ The main reasons why the Belgians ice cream according to Michiels ‘fine moments with the family and want a tasty refreshment’. Especially the latter is now welcome.

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