Anne Chapelle, the woman behind Ann Demeulemeester and Haider Ackermann, a new fashion adventure with the relaunch of Paul Poiret.
Fashion journalist Jesse Brouns wrote in July 2017 all about the new business challenge that Anne Chapelle would go with Paul Poiret. What exactly they would do, was still unclear.
‘Ann Demeulemeester was my first adventure, Haider Ackermann my second and Paul Poiret my third’, sounds at Chapelle for yourself on the website of Business of Fashion. The brand was bought by the Korean holding Shinsegae Chapelle apart as a business leader. Shinsegae is led by the granddaughter of the founder of Samsung, and is known as the holding company Givenchy, Celine, and Moncler, to South-Korea.
Paul Poiret started his couturehuis in 1904. The name does, but in a select group of fashion fans ring a bell, but at his peak, his fashion house to the most powerful of Paris.
Together with Madeleine Vionnet, Poiret was one of the first designers that women liberated from the corset. He was, moreover, in 1911 the first couturier with a private parfumbedrijf, is still ten years for Coco Chanel Chanel her famous No. 5 launched. Unfortunately, Poirets company at the bottom of the crisis of 1929. Died In 1944 Poiret, poor and in obscurity get hooked up.
Anne Chapelle gets the brand now out of the dungeon and hopes with digital marketing and social media the story of Paul Poiret again famous. ‘It is like reading a book to the new generation. We just want to tell a good story and make it relevant today.’
The brand Paul Poiret is during Paris Fashion Week re-launched on four march.
Also read: Lanvin out, Poiret. What happens in the French fashion world?