Fashion this is Belgian is thirty-five and that we celebrate with a capsulecollectie in cooperation with Terre Bleue. A look behind the scenes, from the first sketch to the photo shoot.
“This year celebrates Fashion this Is Belgian his 35th birthday, that we wanted to in a special way in the spotlight,” says Ruth Goossens, editor-in-chief of Knack Weekend. “We worked in the past together with design labels for limited editions, but never a full collection. When Terre Bleue came up with the idea to encourage together a collection of designs, we have not hesitated. In Belgian fashion, we think in the first instance, always to the well-known designers, but there are also more than seven hundred Belgian brands. Also, we should be proud, because they are often praised for their quality, fit and eye for color.”
This year it celebrates Fashion, this Is Belgian his 35th birthday, that we wanted to in a special way in the spotlight.
At Terre Bleue. they worked last season, together with designer Maureen De Clercq. That was a success, and so they saw something in a new capsulecollectie. “We did a collaboration with Knack Weekend, be self-evident, because we are the same women appeal,” says Liesbeth De Keyser, marketing manager of the brand. “The readers of Knack Weekend, attach importance to quality and have an eye for detail. Two features that also are crucial in each of our designs.”
The first mood boards
Our moderedactie has an eye for style and trends, but substances, choose, dresses, blouses or trousers, drawing and prints, remember, is still a very different pair of sleeves. That is why we went to consult with one of our stylists, Benoît Bethume. As a fashion consultant for several international brands, he had the necessary experience to assist us in this project. Together with hoofdstyliste of Terre Bleue, Maryse pepper sauce, and her creative team went Benoît Béthume start with a mood board which the atmosphere, the color palette and the cut of the collection determines.
Because we are an elegant but very sporty collection wanted, we opted for more traditional designs finished with a sporty detail.
They opted for a sober colour palette with accent colours like powder pink and elektrischblauw. “Because we are an elegant but very sporty collection wanted, we opted for more traditional designs finished with a sporty detail. That you see, for example, to the striped piping on the white blouse and the frock pants or the boxy volume of the sweaters,” says Bénoît Béthume.
Where the duration of a collection from sketch to store, normally a years, klaarden we finish the job in only four months. “Because we have only a few months, and yet our well-known quality wanted to ensure we chose fabrics where we have been in previous collections worked with had.
The cut, the prints and colours make for a Weekend Knack-touch,” says Liesbeth De Keyser. “This is the narrow skirt is made of a jersey that normally used for sweatshirts and joggingbroeken. The denim is very rough held.
The classic pants have striped buildings on the sides. A sweater is decorated with inserts of graphic, colourful pieces. The traditional white shirt had a rejuvenation thanks to the gedestructureerde coupe and a sportiefbiesje on the sleeves.”
Dancing on concrete
Something new: Terre Bleue shooting his campaigns invariably in the nature, but for this collection they went to Brussels. In a completely empty concrete space, changed to be a ballerina, Nina Tonoli (ed. the Belgian dancing at the Vienna Staatsballet) her pointes for sneakers and sandals with high heels.
“Nina brings with her graceful dance moves and femininity in this graphic, rather androgynous collection, says Liesbeth De Keyser.
The capsulecollectie includes 14 pieces and is composed of a number of different looks, but mixing its own will is of course permitted. The trousers, blouses, dresses, T-shirts and sweaters you can find from February 21 in selected Terre Bleue stores, online and in the outlets of the brand.