(Ap) – In the bestselling novel “the Oracle” — optioned by WarnerMedia for the future of HBO and Max streaming services, also the daughter of the Greek god Helios, tame wild animals, and the threats of the gods.
Nikolaj Coster-Waldau (L), Maisie Williams, Emilia Clarke, Sophie Turner, Kit Harrington of HBO’s “Game of Thrones” pose backstage with their award for Drama Series at the 68th prime-time Emmy Awards in Los Angeles, California, united states, September 18, 2016. REUTERS/Mike Blake
WarnerMedia managers want to know “Oracle” is to make himself a power: it is to attract younger viewers to the company’s late entry into the streaming video war.
HBO, Max, who will be the HBO-plus-movies, original shows, and classic TELEVISION shows “Friends,” and will be available from this spring, up to 10 million AT&T customers who are also HBO subscribers in the United States of america, without extra charge, according to AT&T, the company’s Chief Operating Officer, John Stankey, stated the figures for the first time in an interview with Reuters.
These are some of the clients that are currently paying for AT&T-proprietary product, such as DirecTV or AT&T’s wireless phone service.
By 2025, AT&T aims to reach about 80 million worldwide users with about 50 million in the United States of america, as a source briefed on the plans told Reuters. They are ambitious objectives that are in line with Netflix Inc’s (NFLX.(O) in its early stages, and it is in the mid range of Disney+ Walt Disney Co. (DIS.(N) rival, Netflix, is set to launch on Nov. 12.
WarnerMedia is hoped that this service will get a boost in 2021, at the start of an advertising-supported option to get it at a lower price, insiders said.
Since the launch of the ad-supported option, the company will be in the live shows on HBO and Max.
As a long-term goal for the COLLEGE there is also have to help in the case of at&T to retain wireless subscribers, according to the managers, and the company has some wireless, and DirecTV satellite in order to get to know more about the consumer, and, in turn, will charge higher rates to advertisers.
As one of the last entries in the streaming wars, HBO, Max is faced with a tough competitive landscape. Even though the Warner Brothers ‘ archive that contains thousands of films and TV series such as “The Shining”, and “Scooby-Doo” it doesn’t have the same brand and Disney properties such as Pixar or Marvel.
For the price, it can also be a problem, HBO-Max, it is likely to cost slightly more than the $14.99 for the company, and the costs of education, which is considerably more than the competing service to Apple Inc’s (AAPL.(O) ($4.99), and Disney ($6.99), and a little higher than the standard $12.99, Netflix plans.
The sale of the COLLEGE Max free, from the set of HBO’s service has its own set of challenges. Stankey to HBO’s 35 million of the nation’s subscriber base, which includes the 10 million customers of AT&T’s controls, HBO and Max. It does this by renegotiating deals with pay-TV providers, which are wary of with the help of AT&T, advance of their video customers.
And while AT&T executives believe that HBO and Max was able to reduce churn in the mobile-phone company, to boost profits, the connection is not clear.
- Factbox: What are the HBO subscribers get HBO / Max at no additional cost!
AT&T has not been seen for more improvement (in churn), with the wireless/video combination then It has seen no to that,” said MoffettNathanson analyst Craig Moffett.
ON THE ROAD TO GROWTH
AT&T, saddled with $162 billion in debt, is facing a series of challenges. The activist investor, Elliott Management, has expressed skepticism about Stankey, considered to be the heir apparent to the CEO, Randall Stephenson.
There is a push by AT&T to justify its $85-billion takeover of Time Warner, now it’s called WarnerMedia — which is due in February, and to consider the handling of the $48.5 billion acquisition of DirecTV, which is a quick view over the lake and clients.
“The success of the HBO / Max and is based on the ability of the company to rationalize why the companies with which AT&T bought it), all in one place,” said Stankey earlier this month.
WarnerMedia will be announcing HBO / Max, pricing, and details on the Oct. 29. In interviews with Reuters, Stankey, and Robert Greenblatt, the chairman of the WarnerMedia, Entertainment, and Direct-to-Consumer, is spelled with a plan to be aggressive, to expand the COLLEGE’s base.
The key to this growth and to be able to continue to enjoy the content and the style of the school and the company describes it as “quality; industry-watchers say “sexy” or “edgy” — to the current over-40 audience, and while extending it to a younger audience that are used to stream the content and you don’t want to pay for cable.
“We know that there are 75 million people in the range of two up to young adults, that are available to us as potential new members who are not part of the school world,” said Greenblatt.
That will focus the investment in shows like “Circe”, a Gremlins animated series, and a reboot of “Gossip Girl,” which is going to appeal to the under-40 crowd.
WarnerMedia is to invest in children’s content, and the “Sesame Street” on HBO and Max.
Even if it extends beyond the traditional HBO programming executives want to position the new service as well as anything else on Netflix, which is AT&T’s Stephenson is compared to Walmart in 2018 and beyond, a conference of signatories. They use a variety of euphemisms to make this distinction: the “carefully selected” to “Not Walmart”, go to “Premium.” They warn, “the public interest”.
Another possibility is to extend the promotion of the school-Up to DirecTV customers who do not already have a subscription to HBO. “We don’t have to purchase DirecTV, as the satellite,” said Stankey. “We bought DirecTV because we like to keep it’s customer base and the customer base can be migrated to a more on-demand based products and services.”
FILE PHOTO: HBO logo will appear on the display during an Apple event in San Francisco, California, USA, March 9, 2015. REUTERS/Robert Galbraith/File Photo
Stankey also hinted at the possibility of bundling HBO / Max, AT&T wireless service plans. T-Mobile will give away on Netflix, some of the customers, and Verizon is providing a free year of Disney’s ” up ” (+some of our customers.
On Tuesday, Stankey, Greenblatt, and others, will be revealing their plans to the investor, on the same stage where the Warner Brothers ‘ shot of actress Judy Garland’s comeback film “A Star is Born.”
Their performance will be at the AT&T’s future.
Report by Helen Coster and Kenneth Li in New York; Editing by Lisa Shumaker