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Beauty brand launches ‘world’s first’ perfume that you can draw with

Founder and creator Shoval Shavit Shapiro studied design in Tel Aviv and Berlin, and worked with a pharmacy and a cosmetics expert, she has also, who also happens to be just like her mother, about the creation of the AMKIRI Visual Smell.
(AMKARI)

It is a perfume which you can see.

AMKIRI, a new beauty brand that just launched last Thursday (aka International Fragrance Day), penetrates unisex fragrances in the ink that you can apply on your skin.

Founder and creator Shoval Shavit Shapiro studied design in Tel Aviv and Berlin, and worked with a pharmacy and a cosmetics expert, she has also, who also happens to be just like her mother, about the creation of the AMKIRI Visual Smell.

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“There is no better way to express your individuality than by the use of your body as your most personal piece of art,” Shapiro tells Vogue. “We want to give people the chance with this multi-sensory form of self-expression.”

The smell of ink is supplied in two different wall widths: “The Wall & Stencils” ($60) has a large brush for the simple stencil application. The “Free Wall” ($50) is equipped with a fine tip, ideal for the more talented people — which makes it possible for the introduction of the one-of-a-kind designs.

Body art flavors run the gamut of green mint and spicy ginger juniper berries and a whisper of earthy musk and cedar.”

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The ink is supplied in the colour anthracite or white shades, lasts up to 12-plus hours and is hypo-allergenic, vegetarian, water-and sweat-resistant, and alcohol – and cruelty-free.

Could this be the future of the fragrance?

This article originally appeared on the New York Post.

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