‘Baby milk at eleven chain stores sold without the mandatory text’

‘Baby milk at eleven chain stores sold without the mandatory text’

Eleven retail chains, including Albert Heijn, Jumbo and Kruidvat, in violation of the law around marketing for baby food. Determines that the Advertising Code Commission (RCC) in a large number of cases that were filed by voedselwaakhond Foodwatch.

In their webshops sell the companies babymelkpoeder without mentioning that breastfeeding is better, as otherwise required by law. Foodwatch had 29 complaints received in all cases.

Of the RCC have the chains been told that their website need to adapt to. Also the manufacturer of infant formula has a tap on the fingers.

Foodwatch calls the Monday mind-boggling “that a law that is meant to babies to protect against the commercial world, being massively violated”. According to the organization, “it shows the failure of the promised self-regulation of the food industry and the failure of the enforcement authority NVWA”.

Health claim

According to the Ier when babymelkpoeder not only that breastfeeding is better, but also what exactly is in the powder and that parents should only use in consultation with a doctor or health clinic.

The only health claim that is permitted is a statement about a reduced content of milk protein for infants who are allergic to it. Advertising for infant formula is prohibited.

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