Eyelove this year, the Lead Radioleeuw won for most annoying commercial of the year. Radar Radio-presenter Mischa Block presented the award, which is awarded annually by the AVROTROS-consumer magazines, to Eyelove-director Leon Melchior.
Mainly the role of singer René Froger is not to the liking of the voters. His singing is by one listener even described as a “piece of chalk on the blackboard”. Another calls his song, “gejodel”.
Melchior is surprised by the price. “It is never our approach to this advertising annoying to make, and a price to win. But I am pleasantly surprised with the attention sure. It has its goal is reached; we have increased brand awareness”.
The past few weeks have brought more than 7.200 consumers to voice out. Eyelove won the award convincingly with 55 percent of the vote and had Online.nl (26 percent) and Kruidvat (19 percent). This year voted it the half more people than last year. When won plumbing manufacturer Geberit. In 2016 won IT company Incentro.
Upcoming Monday, it reaches Radar in the television show the Lead Lion for the most annoying television advertising and the most annoying BN’in a commercial. For this last category is René Froger nominated for his role in the tv advertising of Eyelove.