SYDNEY (Reuters) – Australia said on Thursday, to technology giants like Facebook Inc’s (FB.(O) and Google (GOOGL.Will have to agree to the new rules, in order to ensure that they do not abuse their market power and harm to competition, and the government will have to impose new controls on them.
FILE PHOTO: Attendees walk past a Facebook logo during the Facebook Inc. F8 developers conference in San Jose, California, united states, April 30, 2019. REUTERS/Stephen Lam/File Photo
The prime Minister, Scott Morrison, said the Australian Competition and Consumer Commission (ACCC) to create a code of conduct to deal with any complaint that the technology companies have had a stronghold on the advertising is the main source of income, a generator of the local media sites.
The guidelines will help to ensure that the smp is not used to reduce competition in the media and on the advertising services market.
“I want us to be the model and jurisdiction in the world, how we interact with digital platforms, social media platforms,” Morrison told reporters in Melbourne.
In a move which tightens the regulatory screws in to the online platform, which is the government of the United States of america to Europe is scrambling to address concerns, ranging from anti-trust issues in the dissemination of “false news” and hate speech.
Australia’s government has said technology companies need to have in order to comply with the new rules in November, 2020, or it will be put.
“The companies have been informed. The government is not messing around. We will not hesitate to take action,” the Australian Treasurer, Josh Frydenberg, told reporters.
Google and Facebook both said that they will be beneficial to competition and will work closely with the ACCC.
“We are in support of a sustainable news ecosystem, which is why we are working with publishers to help them reach new audiences,” Mia, the Garlic, the director of policy, Australia and New Zealand at Facebook, said in a statement via e-mail.
Google and Facebook have opposed the stricter rules, while the traditional media owners, including Rupert Murdoch’s News Corp (NWSA.(O) to back the reform.
“It’s great that the government should make a serious effort to address the deep-rooted dominance of the online tech, streaming, giants,” said Paul Anderson, chief executive of Australia’s Network 10.
Australia has for months signaled its intention to crack down on the technology giants.
In July, Australia became the first in the world to establish a special branch within the ACCC, tasking, critical of how the company uses algorithms to match advertisements with the viewers, giving them a stronghold to be the main revenue generator of the operators.
In march, Australia passed new rules that may be fine in social media, and web-hosting companies up to 10 per cent of their annual turnover, and locked up the managers for up to three years for violent content will not be deleted “without delay”.
Editing by Jacqueline Wong