Atari complains, kit kat manufacturer to to game copy in advertising
The Swiss company Nestlé is by computerspelfabrikant Atari sued. Atari accused Nestlé of them are the classic game Breakout to have copied.
Atari pitched Thursday filed a lawsuit against the Swiss food company, writes the BBC.
According to Atari Nestlé has the well known game Breakout consciously recreated for a advertising. In the video, hitting players with a ball to direct gravel to bounce, then break down and disappear. In the advertising people play a similar game, but the stones are replaced by the kit kat bars.
Nestlé says that it is itself ‘strong’ will defend against the allegations. According to Atari, the agreements, however, clearly and openly the same that Nestlé is not innocent anymore’.
The advertising, that ‘kit kat: Breakout’ is called, was last year in the United Kingdom. Meanwhile, the ad no longer used, and there are, according to Nestlé ‘no plans for repetitions”.
Breakout was created as a response to Pong, by Apple co-founders Steve Wozniak and Steve Jobs. In 1976 appeared the game on the arcade machine, later it was Breakout on many other platforms playable.