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ASOS apologizes, removes ‘fat suit’ game following accusations of body-shaming

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A major online retailer, apologized for selling a “fat-suit” game, after criticism that it was insensitive to the plus-size community.

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The uk’s e-commerce site, ASOS stock a product called “Ballerina Charades”, by Typo of britain, reports the Independent. The $25 toy will be shipped in a box with a picture of a model wearing an inflatable fat suit with a tutu on it and a slogan that reads, “is The perfect icebreaker and party game, filled with laughter!”

On Dec. 5, the “plus-size” and social media personality, Danielle Vanier, during the game in a tweet: “Um, @ASOS What is this? Why would you stock something that is clearly marketed towards laugh, with a body that looks like mine?”

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Vanier’s tweet, as well as an opinion of the other users of the social media users lashed out against the game, fat-shaming, you are prompted ASOS to remove the game from its website and issue an apology.

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“Thank you for making us aware of this. It was never our intention to cause [the fact], we have made the decision to remove the product from our web site,” an ASOS rep tweeted on Dec. 6. “As a responsible fashion retailer, we are fully aware of the importance of promoting a positive body image, so we would appreciate your feedback.”

“As a member of the PR team e-mailed me and told me that she had to get this item, and I am so glad that they have decided to remove it from the site,” Vanier wrote in a later tweet. “I feel like this is a really positive result, and very pleased with their quick response.”

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This article was originally published in The New York Post.

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